Redakteur

Mirjam Dietz
Business Development / Communications
MOVE
TWO CITIES, ONE MISSION: STRONG FOR TRADE. STRONG FOR THE FASHION INDUSTRY. SUPREME WOMEN&MEN IN DÜSSELDORF & MUNICH
The Supreme Group has been providing order platforms for years Supreme Women&Men into dusseldorf and munich The industry is successful as a proven partner of high-quality, exclusive and progressive brands. That is our mission and our passion.
With each season, both locations continue to develop. The team led by Aline Müller-Schade listens carefully to what the market needs and acts with energy and vision what the relevance of Supreme Women&Men underlined at both locations.
EXPERTISE AND COMPETENCE
With Sabine Spieler, creative advisor and fashion journalist, has the Supreme Women&Men found a competent partner at both locations who, with her well-founded know-how, provides exclusive insights into market developments and shows what opportunities arise for retailers. The focus is also on trends for spring/summer 2026.
Presentation Düsseldorf: Sunday, July 20, 2025 — 11 a.m. — VIP Club, 4th floor
Lecture Munich: Sunday, August 03, 2025 — 11 a.m. — VIP Club, 2nd floor
A LOOK AT THE MARKET
The German clothing market will remain an important consumer goods market in 2025. Slight growth in sales is forecast for 2026. The structure is diverse: international fast fashion giants meet medium-sized brands with strong regional roots. There are also exciting labels, international brands, newcomers and niche suppliers who design product ranges exclusively and individually. Sales channels such as multi-label stores, chain stores, e-commerce and mono-label stores shape the market.
The statement from a major retailer remains particularly impressive, who recently emphasized in a presentation how crucial it is to clearly position stationary retailers at their own location: with courage, attitude and genuine commitment. This not only impresses partners, but also end users in particular.
SUCCESS REQUIRES ATTITUDE
”We don't have the crystal ball, but there are clear parameters that can sustainably promote success.”, so Aline Müller-Schade, Managing Partner, The Supreme Group. ”The aim is to readjust individual adjustments, which are consistently geared towards customers. It is about clear product ranges, about conscious decisions for quality over arbitrariness, even if this is not always the fastest trend, but follows your own line. Anyone who meets price pressure not with interchangeability, but with profile and attitude, creates differentiation.
Commitment means thinking of your own location as a place of experience — with events that go beyond pure sales campaigns, with local collaborations and services that last. And this is embedded in a well-maintained community, online and offline, that creates closeness and enables loyalty.” she adds. ”In the end, it's about more than just products. It is about enthusiasm, passion, personality, as we also offer at Supreme Women&Men. This is precisely where the great strength of brick-and-mortar retail lies: proximity, reliability and authenticity. ”
STRONG SIGNAL FROM THE MARKET
Die Supreme Women&Men remains a relevant fixed point: Fully booked spaces in Düsseldorf and Munich underline the trust of brands and retailers alike. Many labels are deliberately returning to the order platform or switching from the agency showroom in order to benefit from the network, dynamism and visibility. New exhibitors are specifically positioning themselves in the high-quality brand portfolio. A clear commitment to quality, encounter and exchange.
HIGHLIGHTS OF SUPREME WOMEN&MEN DÜSSELDORF
Die Supreme Women&Men Düsseldorf Welcomes the label A|X ARMANI EXCHANGE with Armani, who already celebrated a successful start last season.
Max Mara GmbH also relies on the platform and presents a strong brand portfolio: MAX MARA, MARELLA, EMME, PENNYBLACK, PERSONA BY MARINA RINALDI and MAX MARA BEACHWEAR.
The agency Kirsten Klauser, which is showing itself with two stands and the brands MAJESTIC FILATURES, LES TRICOTS DE LÉA PARIS, BLOOMING, MAURIZIO MYKONOS, MIRROR IN THE SKY and BAINDOUX, as well as the agency Reinhard Schürenberg with the brands PAOLONI, FERRANTE, ORIAN, ACQUA DEL CONERO, DEL VECCHIO, MON ART, will be there for the first time.
Other brands include SUN68, VANESSA BRUNO, STEPHAN BOYA, ADD, SCHWISTER, NIU, VIAMAILBAG, ISABELLE BLANCHE, AIDA BARNI, LLOYD, LORENA PAGGI, RAGNO, MUCHO GUST, PAMELA HENSON, PRINZ BERLIN, SASSENBACH, SUSANNE BOMMER.
An overview of all labels at a glance catalogue or at
https://www.thesupremegroup.de/tradeshows/women-men-dusseldorf-ss26
Rounded off is the Supreme Women&Men Düsseldorf with the popular TW Connect x Supreme Women&Men Düsseldorf, which has established itself as a fixed get-together date on Friday, this time on July 18, in Düsseldorf.
OVERVIEW OF DATA
Die Supreme Women&Men Düsseldorf takes place from July 18 to 21, 2025 on the KWS 117/119 — Kaiserswertherstr. in Düsseldorf-, followed by the Supreme Women&Men Munich from 02nd to 05th August 2025 in MTC world of fashion/House 1 in Munich.
Location:
KWS
Kaiserswerther Strasse 117-119
40474 Dusseldorf
Opening hours:
18-20 July 2025, from 9 a.m. to 6 p.m.
July 21, 2025, from 9 a.m. to 5 p.m.
CONTACT
MIRJAM DIETZ
Business Development & Communications
ON +49 (0) 173 57 56 777
Image requests:
KATHARINA BUNTROCK
PR & Marketing I Project Assistant
T: 49 (0) 89 420 44 79 - 19
ADDRESS: +49 (0) 172 85 99 309
THE SUPREME GROUP — The company
The Supreme Group was founded in Munich in June 2007. Starting out with two order platforms, the family-run company is now responsible for nine trading platforms, international brands and agencies. The portfolio includes Supreme Women&Men in Düsseldorf and Munich and exclusively in Munich the Supreme Kids, Supreme Celebration and Supreme Body & Beach. At KWS, Kaiserswerther Strasse 117-119, Düsseldorf and MTC world of fashion, house 1, Munich, The Supreme Group offers light-flooded locations, rooms with high-quality and luxurious showroom concepts, and successful presentation options. Both locations are also available for temporary rental — as temporary showrooms for fashion providers and as exhibition, conference or event space for organizers and service providers. As a future-oriented family business, environmental orientation and social responsibility have been a matter of course for The Supreme Group since its founding — from the conversion to LED lights in both locations to regular support for children's institutions.