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WM_dus press release 04.02.25

SUPREME WOMEN&MEN DÜSSELDORF


AS A STRONG FASHION PLATFORM & DRIVING FORCE

FOR ORDERING & NETWORKING

 

 

Aline Müller-Schade, managing partner, gets straight to the point:
 ”New trade fair concepts are not always needed. We don't have to constantly reinvent ourselves, because the exciting new collections, which give our order fair a new sparkle season after season, bring a breath of fresh air. What is needed is a coherent overall picture of collections, motivated exhibitors and visitors, and strong network thinking. A fashion business community that is open and curious about new things, shows the necessary bold drive to allow change, and looks positively to the future.


 Four days Supreme Women&Men Düsseldorf, from January 24 to 27, 2025, have shown that there is a fresh and positive wind blowing through the fashion world. The order fair is of great importance for the premium and luxury segment and once again showed its relevance. On the very first day, the trade fair welcomed numerous well-known and new buyers to the area.


 The Second time The Event Took Place on the Opening Day TW Connect The textile industry takes place at the KWS location. A breath of fresh air was proverbially blowing on the occasion of the event — despite the stormy weather outside the door, the invited guests did not let themselves be prevented from exchanging ideas intensively and making valuable contacts.


 The high number of visitors continued throughout the weekend — up to the last day of the fair, when numerous orders were completed even after the trade fair had closed.
Aline Müller-Schade added:”It was also surprising that people worked so long on Monday. Although this has already been apparent in recent seasons. Many buyers stay in town on Mondays and use the time to meet their appointments.

The buyers are well prepared for the season and are using the days for an essential exchange. Careful planning in advance proved to be crucial in order to optimally organise the trade fair visit. All leading retailers and many new customers found their way to KWS at Supreme Women&Men Düsseldorf.


 ”Supreme Women&Men is like a family. We, the Supreme Group team, the exhibitors and also the buyers exchange ideas with each other. As organizers, we listen and can therefore respond flexibly to needs. Our many years of expertise show that we have created the right concept for the order business with Supreme Women&Men in Düsseldorf and Munich.”, so Aline Müller-Schade.”Internationality has been returning for several seasons and is proving that Düsseldorf is an important engine for the fashion industry.

 

Die Upcoming Supreme Women&Men Düsseldorf Takes place from July 18 to 21, 2025 Instead of.

(subject to change)

 

SUPREME CONTACT

www.thesupremegroup.de

MIRJAM DIETZ  

Business Development & Communications  

ON +49 (0) 173 57 56 777

md@thesupremegroup.de

 

Image requests:

KATHARINA BUNTROCK

PR & Marketing I Project Assistant

T: 49 (0) 89 420 44 79 - 19

ADRESSE: +49 (0) 172 85 99 309

kb@thesupremegroup.de

 

THE SUPREME GROUP — The company

The Supreme Group was founded in Munich in June 2007. Starting out with two order platforms, the family-run company is now responsible for nine trading platforms, international brands and agencies. The portfolio includes Supreme Women&Men in Düsseldorf and Munich and exclusively in Munich the Supreme Kids, Supreme Celebration and Supreme Body & Beach. At KWS, Kaiserswerther Strasse 117-119, Düsseldorf and MTC World of Fashion, House 1, Munich, The Supreme Group offers light-flooded locations, rooms with high-quality and luxurious showroom concepts, and successful presentation options. Both locations are also available for temporary rental — as temporary showrooms for fashion providers and as exhibition, conference or event space for organizers and service providers. As a future-oriented family business, environmental orientation and social responsibility have been a matter of course for The Supreme Group since its founding — from the conversion to LED lights in both locations to regular support for children's institutions.

Press Release