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wm_MUC press release 18.02.25

SUPREME WOMEN&MEN MUNICH


AN ESSENTIAL MEETING PLACE FOR RETAILERS
AND MAGNET FOR TOP COLLECTIONS

Munich has proven it once again: The Supreme Women&Men Munich is not only a shop window for progressive and top-class collections, but an indispensable platform for personal exchange in fashion retail. In times of increasing digitization, one thing remains clear: You have to feel, touch, experience fashion — that is not possible digitally.

In Munich, too, it was clear that retailers met the date of Supreme Women&Men Munich had firmly planned in the calendar. Agreed meetings were held reliably, new labels were discovered and a tight program was carried out.

The organizer, The Supreme Group, could not complain about a lack of attendance. On the contrary: Munich has once again confirmed itself as an important location and magnet for buyers from the DACH region. Aline Müller-Schade, managing director of The Supreme Group, sums it up:”We received the best compliment from a retailer in Stuttgart: 'It would be difficult without Supreme Women&Men Munich! '“She adds:”The trend of presenting themselves together in one space continues to prevail among agencies and labels. Many discussions about this have been held on site and we are continuing to develop the platform at a rapid pace — this also applies to Düsseldorf. ”

Especially in an increasingly dynamic retail landscape, the importance of concentrated marketplaces with strong brands and agencies is becoming increasingly clear. Die Supreme Women&Men Munich meets this need and enables retailers to work efficiently and purposefully — more important today than ever.

The upcoming Supreme Women&Men Munich takes place from 02nd to 05th August 2025 instead of. (subject to change)

Press Release