SUPREME KIDS SETS NEW STANDARDS:

SUCCESSFUL TRADE FAIR WITH IMPRESSIVE RESPONSE

The latest issue of Supreme Kids was a complete success and was convincing across the board. With strong brands, new contacts and an impressive atmosphere, the event, which was held by January 24 to 26, 2025 took place in Munich, had a lasting impact on the children's fashion industry and set new standards. Significant brands such as TRUSSARDI and JOHN RICHMOND They were not only won over as new exhibitors, but also as partners.

The order platform left a lasting impression not only on visitors but also on exhibitors. It was confirmed by all sides that a new standard has been set for future events.

FOCUS ON COMMUNITY AND NETWORKING

A key success factor was and is strong network thinking the order platform:
”We focus on exchange and cooperation within the industry — together rather than against each other”, underlines Aline Müller-Schade, Managing Partner and driving force behind Supreme Kids. ”This solidarity not only strengthens exhibitors, but also enriches the entire industry. Our goal is to create a platform that promotes encounters and developments. ”

HADDAD EUROPE BV MAKES SUCCESSFUL DEBUT AT SUPREME KIDS

A particular highlight was the first trade fair appearance of Haddad Europe BV with the labels Levi's Kids, Lacoste, Polo Ralph Lauren, Abercrombie & Fitch and Huggies. Atilla Kiss confirms the positive impression:”We're happy. Things couldn't have gone better for us. We generated very good sales. Friday was the best day for us. Thanks to our intensive preparatory work, which is also absolutely necessary and decisive for success, we had fixed appointments with our stand and unfortunately also had to put off spontaneous customers in some cases. Our brand presence impressed not only customers but also other exhibitors. We see Supreme Kids not only as an order platform, but also as a marketing tool. Business with new customers was difficult in some cases, as the budgets for new brand acquisitions had been partially exhausted. We were aware of that. Nevertheless, our trade fair presence was seen by new customers as a prelude to the coming financial years.”

THE MIX MAKES FOR SUCCESS

Die Supreme Kids scores points for its balanced mix of high-priced and accessible brands. This balance makes for a versatile and attractive platform. ”We're not reinventing the trade fair — our focus is on constantly developing the content. Every season, new collections bring a breath of fresh air and shape the event. Our aim is to offer a platform that adapts flexibly to the needs of the industry”, explains Aline Müller-Schade.

A GLIMPSE INTO THE FUTURE

With this issue, the Supreme Kids shown that success does not come from standstill, but through change and development. Thanks to intensive preparation and a clear orientation, the trade fair remains an indispensable meeting place and also sets new standards for the kidswear industry in the future.

The upcoming Supreme Kids In summer, there is from July 11-13, 2025 takes place in Munich. (subject to change)

CONTACT

www.thesupremegroup.de

KATHARINA BUNTROCK

PR & Marketing I Project Assistant

T: 49 (0) 89 420 44 79 - 19

ADDRESS: +49 (0) 172 85 99 309
kb@thesupremegroup.de

THE SUPREME GROUP — The company

The Supreme Group was founded in Munich in June 2007. Starting out with two order platforms, the family-run company is now responsible for nine trading platforms, international brands and agencies. The portfolio includes Supreme Women&Men in Düsseldorf and Munich and exclusively in Munich the Supreme Kids, Supreme Celebration and Supreme Body & Beach.

At KWS, Kaiserswerther Strasse 117 - 119, Düsseldorf and MTC world of fashion, House 1, Munich, The Supreme Group offers light-flooded locations, rooms with high-quality and luxurious showroom concepts, and successful presentation options.

Both locations are also available for temporary rental — as temporary showrooms for fashion providers and as exhibition, conference or event space for organizers and service providers.

As a future-oriented family business, environmental orientation and social responsibility have been a matter of course for The Supreme Group since its founding — from the conversion to LED lights in both locations to regular support for children's institutions.

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