#STRONG ORDER FAIR FOR CHILDREN'S FASHION IN GERMANY AT THE MOST IMPORTANT LOCATION FOR THE ROOF MARKET IN MUNICH

#SECOND EDITION OF THE LIFESTYLE CONCEPT "FAMILY CIRCLE X SUPREME KIDS" SETS NEW AND IMPORTANT IMPULSES IN THE ORDER BUSINESS

There is no way around Supreme Kids for a successful order business. The summer edition for the spring/summer 2025 season, which has just ended, confirmed this once again and underlined the unique status of the order fair in the European and international environment.

Despite the difficult market situation in the retail sector, buyers and visitors made their way to the MTC world of fashion, Haus 1 from 12 to 14 July 2024 and were inspired by the exciting variety of brands and collections. Declining visitor frequencies in retail and the changed retail situation are leading to hesitant ordering behavior among buyers, which poses challenges for the kidswear market. Supreme Kids meets these challenges with an attractive and service-orientated order fair.

Especially in these times, it is important for the Supreme Kids organizers to continue to develop the event and create a reliable, important basis for all those involved.

Networking is essential in these times - looking back is an obstacle to tomorrow's success. With this attitude and a realistic assessment of current market developments, many exhibitors were able to leave Supreme Kids with a positive conclusion.

EXHIBITOR STATEMENTS

Stefan Spittmann, Cars, Spittmann Agency

"The frequency of visitors was not so good this time. However, for me, Supreme Kids has the only international flavor compared to the other trade fairs. We had customers from all over Germany, which we are very pleased about. Supreme Kids is and remains the most important contact point for the kidswear industry in the whole of Germany. We would like to see more retailers taking advantage of this trade fair again." Heiko Bartel, Sales Manager and Lara Brebeck, Sales Operations Manager, Emma & Noah GmbH

"This is our second time at the trade fair and we also found this edition very good and successful. We met the customers we wanted to meet. We also wrote to some new customers, which of course made us very happy. Everything went really well in terms of organisation." Elisabeth Courbet, customer service and Aiga Sautter, Managing Director, disana GmbH & Co. KG

"This was our first time at Supreme Kids and it was very positive for us. We were able to write many new customers, especially from the region. We really liked everything, our stand position, the fast Wi-Fi and the floor. We are completely satisfied and are also pleased to have received such positive feedback on our brand, because our focus is very much on sustainability and our brand stands for the fact that sustainability can also be fashionable." Uwe Boser, Country Manager DACH/CEE, Vingino Raizzed

"The trade fair was super successful for us. The days on Friday and Saturday were really good. Our customers who wanted to come also came. I am really satisfied."

"We cannot ignore developments in the retail sector. In today's world, we have to take a realistic view of the market. This realism has been recognized by our exhibitors. Specialist retailers, department stores and boutiques are increasingly facing new competition that is attacking their expertise in the baby and children's market. Many chain stores, discounters and even drugstore chains have massively expanded their range in the kidswear segment, leaving a scar on specialist retailers. As a result, the second pair of wellies for children's clothing often becomes a take-away item from the new competition. To counteract this, our task at Supreme Kids is not only to offer exciting brands a great environment in which they can cross-fertilise each other, but also to communicate this to buyers. Brands are also increasingly doing their homework in advance and are no longer waiting for the desired customer to come by," summarizes Aline Müller-Schade (Managing Partner).

The next Supreme Kids will take place from 24 to 26 January 2025 at MTC world of fashion, Haus 1.

CONTACT

www.thesupremegroup.de

CORINNA ZEIL

PR & Marketing I Project assistant

T: 49 (0)89 420 44 79 - 19