STRONG INTERNATIONALITY, STRONG BRANDS AND STRONG NEW IMPULSES FOR THE CHILDREN'S FASHION INDUSTRY

Compared to other European countries, the Supreme Kids A strong sign: With its centrally located location in the stylish MTC ambiance, a professional ordering environment and a full presence of the relevant brands, it clearly stands out from other formats. Buyers can look forward to an inspiring mix of established key brands, exciting newcomers and stylish collections.

ASSESSMENT OF THE CURRENT MARKET SITUATION

Similar to the overall fashion market, the children's fashion market is also showing initial signs of recovery and has returned to pre-Corona sales levels in many areas. Moderate but stable growth is recorded, which, however, is heavily influenced by the inflation-related saving behavior of many consumers. Online retail continues to gain market share, as do offers from discounters and drugstores, which primarily appeal to price-sensitive target groups. Second-hand and rental offers are also becoming more attractive.

This is actually to the detriment of stationary retailers, which, however, are actively counteracting the trend with innovative concepts and shopping experiences, targeted product range selection and customer proximity. The order platform provides support Supreme Kids, which offers retailers an important collection portfolio in order to stand out and position themselves.

SUPREME KIDS WITH INTERNATIONAL APPEAL — A CLEAR SIGNAL
Supreme Kids continues to expand its international appeal and demonstrates that it is the only European order fair that shows these market-relevant labels to the extent. This is not only reflected in the order, but also in terms of viewing news. The positive response to Supreme Kids is also increasingly being felt in neighboring European countries and is having a noticeable effect on the quality and diversity of the portfolio of the upcoming issue.

The growing proportion of exhibitors from European and international countries not only underlines the attractiveness of Munich as a location, but also confirms the trade fair's role as a permanent fixture and relevant meeting place in the global kidwear trade fair calendar.

Around 40 percent of the brands represented come from abroad, in particular Scandinavia, the Netherlands, Italy and France. In addition, exhibitors from Portugal, Spain and Belgium can already be confirmed.

It is noticeable that more and more new brands are looking to enter the children's fashion market without the traditional route through sales agencies or representatives. Instead, they focus specifically on presence Supreme Kids as a central ordering and networking event. The size of the company plays a subordinate role here. Visibility and direct contact with relevant specialist retailers are decisive here. Die Supreme Kids is therefore increasingly acting as a strategic platform for market entry, brand development and expansion of reach in the DACH market.

New labels include ALWERO WOOL VESTS, BADA AND BOU, BAJE STUDIO, BALLON PARIS MATERNITY CLOTHES & NURSING WEAR, BLAUER USA, GARCIA, GUAPOO SPRING SUMMER 2026, K-WAY, LABEL LOVERS, LABO DE COLORES, LIGHT PLUS NINE, LOETIEKIDS, MAUSITO, MIAMILY, MY FIRST BOOK, NATCH LAB, NOOS COLLECTION, ROARSOME, SOLANG COTTON SET, SOLANG DENIM, SOLANG KNITWEAR, SOLANG LEATHER, SOLANG WOVEN SET, SPINACH MAFIA, SUPERGA, TEN LITTLE FINGERS, TLOIN SET

SUSTAINABILITY AS AN OPPORTUNITY FOR GROWTH

Sustainable children's fashion is increasingly developing from a niche to a relevant segment of the future. Brands that rely on organic and fair trade certifications, durable materials and recycling concepts are becoming increasingly popular, even among price-sensitive target groups. This results in clear opportunities for strategic specialization: Anyone who positions themselves through sustainability, quality and certified materials not only creates differentiation, but also trust and transparency in the purchasing process. Even the Supreme Kids represents this trend with a growing range of brands. Labels such as STRICKMODEN BRUNO BARTHEL, LEEVJE and PEOPLE WEAR ORGANIC specialize in sustainable concepts and open up new product range potential for informed retailers in the future-oriented children's clothing market.

“The children's fashion market in 2025 is changing: Moderate growth, the trend towards online retail and growing price awareness are shaping the picture. At the same time, demand for sustainable and innovative products is increasing significantly. With Supreme Kids, we offer a platform that addresses precisely these changes. It is important that retailers not only monitor these developments, but actively accept them in order to remain successful in the long term. Our Supreme Kids portfolio sets the course for successful orders and thus for sustainable sales. ”, Aline Müller-Schade, Managing Partner, The Supreme Group

Die Supreme Kids It shows many well-known labels that stand for quality, innovative strength and international appeal. These include: CREAMIE, CELAVI, DAILY 7, ENFANT, FIXONI, HUST & CLAIRE, INDIAN BLUE JEANS, MINYMO, PIPPI, COLOR KIDS, ABERCROMBIE KIDS, LEVIS KIDS, HUGGIES, LACOSTE, HURLEYS, LÄSSIG, HUST & CLAIRE, MUSHIE, FRIGG, RATATAM, BYELOISE, MDMD, PETITE POMMES, ROCKAHULA, SCOOT & RIDE, MOB, BAIJA, NAILMATIC, PLAY&GO, INUWET, CHAMAYE, MARKY, SUPER PETITE, OMY, MINUS, ASOBU, COSY ROOTS, DOUGLAS TOYS, KNETA, PETIT JOUR, PETIT JOUR, PETIT JOUR, ROSAJOU, PLAY UP, PIPIU/SIST DEPT., MC2 ST. BARTH, PAPA LOBSTER, SAVE THE DUCK, MINI A TURE, @LOGO_FIRM31 @, @LOGO_FIRM32 @, @LOGO_FIRM33 @ and many more.

Die Supreme Kids, one of the leading ordering platforms for children's fashion in German-speaking countries, is setting clear priorities in July 2025 with the spring/summer 2026 issue: Internationality, brand diversity and high-quality collections!

The upcoming Supreme Kids takes place from July 11 to 13, 2025 in MTC world of fashion/House 1 in Munich instead of.

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CONTACT

www.thesupremegroup.de

KATHARINA BUNTROCK

PR & Marketing I Project Assistant

T: 49 (0) 89 420 44 79 - 19

ADDRESS: +49 (0) 172 85 99 309

kb@thesupremegroup.de

THE SUPREME GROUP — The company

The Supreme Group was founded in Munich in June 2007. Starting out with two order platforms, the family-run company is now responsible for nine trading platforms, international brands and agencies. The portfolio includes Supreme Women&Men in Düsseldorf and Munich and exclusively in Munich the Supreme Kids, Supreme Celebration and Supreme Body & Beach.

At KWS, Kaiserswerther Strasse 117 - 119, Düsseldorf and MTC world of fashion, House 1, Munich, The Supreme Group offers light-flooded locations, rooms with high-quality and luxurious showroom concepts, and successful presentation options.

Both locations are also available for temporary rental — as temporary showrooms for fashion providers and as exhibition, conference or event space for organizers and service providers.

As a future-oriented family business, environmental orientation and social responsibility have been a matter of course for The Supreme Group since its founding — from the conversion to LED lights in both locations to regular support for children's institutions.