COHESION AS AN ANSWER TO NEW CHALLENGES
WITH COURAGE AND COOPERATION WITH THE SUPREME KIDS MUNICH, WE CAN LOOK AHEAD

Die Supreme Kids in Munich has made it clear that meeting and exchanging ideas is the right path, especially in challenging times. People know each other in kidswear. industry and this cohesion in particular are seen by many as their greatest strength. Everyone involved is aware of the current overall situation: Consumer behavior is increasingly shifting to digital, competition from Asia is becoming noticeably stronger, while brick-and-mortar retailers are under pressure and must muster a lot of energy and courage to make their product ranges exciting.

It is therefore all the more important that on the Supreme Kids The key people on the floor came together: big players, top dogs, retailers with decision-making authority from all over Germany, Austria and Switzerland.

All relevant brands and retailers were on site to review new products, maintain contacts and secure important order volumes.

How Atilla Kiss, Haddad Europe BV, Aptly remarked:”In the end, it doesn't matter whether you immediately write an order with every local trading partner. The decisive factor is that, in the end, the volume that we move together is right. ”

”The keyword was essential for the three days of the fair! In times of change, the Supreme Kids is more than ever, the place to fly the flag together and use synergies.”, so Aline Müller-Schade, managing director of The Supreme Group.

She adds:”In addition to the growing internationality of providers, who actively use Supreme Kids to directly manage their market entry, well-known other agencies and brands have already signed up for the coming season. ”

Based on this joint strength, the trade fair organizer, together with exhibitors, visitors and buyers, is looking positively into the coming season in January 2026.

The upcoming Supreme Kids In January 2026, from January 23-25, 2026 (subject to change) in munich instead of.

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CONTACT

www.thesupremegroup.de

KATHARINA BUNTROCK

PR & Marketing I Project Assistant

T: 49 (0) 89 420 44 79 - 19

ADDRESS: +49 (0) 172 85 99 309

kb@thesupremegroup.de

THE SUPREME GROUP — The company

The Supreme Group was founded in Munich in June 2007. Starting out with two order platforms, the family-run company is now responsible for nine trading platforms, international brands and agencies. The portfolio includes Supreme Women&Men in Düsseldorf and Munich and exclusively in Munich the Supreme Kids, Supreme Celebration and Supreme Body & Beach.

At KWS, Kaiserswerther Strasse 117 - 119, Düsseldorf and MTC world of fashion, House 1, Munich, The Supreme Group offers light-flooded locations, rooms with high-quality and luxurious showroom concepts, and successful presentation options.

Both locations are also available for temporary rental — as temporary showrooms for fashion providers and as exhibition, conference or event space for organizers and service providers.

As a future-oriented family business, environmental orientation and social responsibility have been a matter of course for The Supreme Group since its founding — from the conversion to LED lights in both locations to regular support for children's institutions.