#ADVANCE  SCHEDULING ESSENTIAL FOR CONCENTRATED ORDER BUSINESS AT SUPREME  BODY&BEACH 
#NETWORKING AND CUSTOMER NEEDS TAKE CENTRE  STAGE FOR THE COMING SEASON

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Supreme Body&Beach, the leading order fair for body and beachwear, draws a positive balance. From 21 to 23 July 2024, the trade fair was characterised by a lively exchange between exhibitors and buyers. Visitor frequency was particularly high on Sunday and Monday, which left a consistently positive impression on buyers and exhibitors.

The lingerie and swimwear market is also currently in a tight market situation. What was surprising, however, was the good business situation on the three order days. Buyers and exhibitors had deliberately scheduled their appointments in advance so that they were able to do business with their key buyers at the order fair and make optimum use of the time.

Retailers, especially specialist shops and boutiques with sales areas of 60 to 120 square metres, have increasingly tailored their product ranges to the needs of their customers this season. In addition to strong-selling products, the majority of which were ordered, they were nevertheless on the lookout for new products and individual trend items to create an exciting range.

EXHIBITOR STATEMENTS

Lisa Neumann, Moin, Founding Director

"We are here for the first time. The Moin label was founded two years ago in New Zealand and stands for a connection to nature. The trade fair was great for us because we met lots of customers who are also interested in innovative fabrics. I also noticed that it was mainly the right customers who stopped by and their response was very positive."

Stefan Castor, Snocks, Senior Sales Manager‍

"This is my first time at the trade fair with Snocks. Snocks is a German company and has been growing steadily for seven years. From socks to boxer shorts and now also women's underwear - Snocks stands for modern sports and lifestyle products. Specialist    retailers are missing a brand like Snocks because it is primarily aimed at a young target group. That's why Supreme Body&Beach is important for us and I have to say that the response was great. Many customers came by spontaneously. The trade fair exceeded our expectations."

Regina Meinke, Myjama, founder

"I'm new to Supreme Body&Beach and very satisfied. Top organisation! The stands are bright and well-lit. I was able to write orders and also inspire new customers."

In times of upheaval and fluctuations in consumption, Supreme Body&Beach is a reliable and constant order fair with a service-orientated approach.

"Supreme Body&Beach was characterised by a very good business atmosphere. Many buyers and exhibitors had a tight schedule. It was deliberately scheduled in advance," summarises Aline Müller-Schade (Managing Partner).

"Our retreats for our visitors were once again very popular, even if the tight schedule almost didn't allow it. For me, this is a positive sign for the body & beachwear industry and mood, as well as for our order    fair."

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The next Supreme Body&Beach will take place from 2 to 4 February 2025 at MTC world of fashion, House 1.

THE SUPREME GROUP CONTACT

CORINNA ZEIL

PR & Marketing |    Project Assistant

T: 0049 (0)89 420 44 79 – 19

M: 0049 (0)172 85 99 309

cz@thesupremegroup.de