SUPREME BODY & BEACH FULL OF ENCOURAGEMENT, FULL HALLS - FOCUS ON EXPERIENCE & DIVERSITY

Die Supreme Body & Beach, The leading trade fair for lingerie, underwear and swimwear in the DACH region, is fully booked down to the last centimeter for the spring/summer 2026 ordering season. Clear proof of the industry's strong support. This impressively shows how strong the industry is behind this platform and how much interest there is. Despite increasing digitalization, this sector in particular thrives primarily on personal contact, haptic experience and individual advice in stationary retail.

EXPERIENTIAL ORIENTATION REMAINS DECISIVE

“UOur industry is characterized by emotional products that require trust, fit and comfort. No online channel or retailer can replace that alone! “, professed Aline Müller-Schade, Managing Partner, The Supreme Group. ”The Supreme Body & Beach order platform offers buyers and brands a unique opportunity to experience the variety of collections live, discover new trends and strengthen personal relationships.” Aline Müller-Schade continues: “We see ourselves as a network platform. We specifically promote and encourage the exchange between brands, retailers and industry experts. This is the only way to strengthen sustainable and long-term business relationships, which ultimately also determine the success of Supreme Body & Beach as well as the segment.”

SUPREME BODY & BEACH AS A DRIVING FORCE

As a central order platform beyond the DACH market, Supreme Body & Beach sees itself as a driving force for retailers and buyers. The focus is on successful brand symbiosis, which enables retailers not only to rely on proven bestsellers, but also to discover new brands.
However, this is Supreme Body & Beach-Team led by Aline Müller-Schade aware of the current market situation. The dynamism in the market cannot be denied: On the one hand, trends such as body positivity, comfort or individuality have a positive impact on market development, and on the other hand, online retail continues to grow strongly, particularly as a result of impulses from social media. Nevertheless, stationary retail remains a constant figure with stable to slightly growing sales development, which is essential, especially for the sensual-experience-oriented genre.

”Companies and retailers that regularly question and adapt their business areas, react more quickly to market changes and keep an eye on regulatory requirements can have a positive effect on their turnover and market positioning. Product range plus bold order decisions help to differentiate yourself“, so Aline Müller-Schade.

Even the Supreme Body & Beach Keep an eye on this agility and adjust your exhibitor portfolio accordingly. In addition to long-standing partners, the order platform can also welcome new “old” well-known brands such as CHANTELLE, LASCANA, NINA VON C., PRIMA DONNA, MARIE JO, FELLINA, ANITA, MARYAN BEACHWEAR, HANRO, CALIDA, PASSIONATA, LISE CHARMEL, MEY, YELLAMARIS, ULLA.
New brands such as MISSONI Accessories, COCOTIER ROYAL, GOSSARD, HAVAIANAS, ILSE JACOBSEN, JOHN FRANK, BRAKINI, FLIP*FLOP, FLAVIA VALENTINI, CAFTANI BY ROBERTA ZU, LUISA MORETTI and SCOTCH & SODA are specifically looking for the environment of Supreme Body & Beach, which is known for its proximity to the market, efficiency and clear orientation for retailers and retailers.

Current list of exhibitors under https://www.thesupremegroup.de/tradeshows/body-beach-ss26

Rounded off is the Supreme Body & Beach with the popular TW Connect x Supreme Body & Beach, which has established itself as a fixed get-together date on the Monday of the fair, this time on July 21, in Munich.

The upcoming Supreme Body & Beach takes place from July 20 to 22, 2025 at MTC world of fashion/House 1 in Munich instead of.

Location:
MTC world of fashion/House 1
Ingolstädter Strasse 45/Taunusstraße 45
80807 Munich

Opening hours:
July 20 — 21, 2025, from 9 a.m. to 6 p.m.
July 22, 2025, from 9 a.m. to 4 p.m.

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THE SUPREME GROUP CONTACT

www.thesupremegroup.de

MIRJAM DIETZ

Business Development & Communications

ON +49 (0) 173 57 56 777

md@thesupremegroup.de

www.thesupremegroup.de

KATHARINA BUNTROCK

PR & Marketing I Project Assistant

T: 49 (0) 89 420 44 79 - 19

ADDRESS: +49 (0) 172 85 99 309

kb@thesupremegroup.de

THE SUPREME GROUP — The company

The Supreme Group was founded in Munich in June 2007. Starting out with two order platforms, the family-run company is now responsible for nine trading platforms, international brands and agencies. The portfolio includes Supreme Women&Men in Düsseldorf and Munich and exclusively in Munich the Supreme Kids, Supreme Celebration and Supreme Body & Beach.

At KWS, Kaiserswerther Strasse 117 - 119, Düsseldorf and MTC world of fashion, House 1, Munich, The Supreme Group offers light-flooded locations, rooms with high-quality and luxurious showroom concepts, and successful presentation options.

Both locations are also available for temporary rental — as temporary showrooms for fashion providers and as exhibition, conference or event space for organizers and service providers.

As a future-oriented family business, environmental orientation and social responsibility have been a matter of course for The Supreme Group since its founding — from the conversion to LED lights in both locations to regular support for children's institutions.