POSITIVE BACKGROUND NOISE ON SUPREME BODY & BEACH
WITH CONCENTRATED BRAND POWER

With over 400 collections, the Supreme Body & Beach, from February 2 — 4, 2025, concentrated power of the industry's most important providers and agencies on the MTC, World of Fashion spaces in Munich.

On the first day of the fair, owner-managed retailers in particular frequented the five halls of the order fair, followed by chain stores and department stores. Agreed deadlines were met. In addition, many new contacts were made — including potential business partners who were previously unknown to exhibitors.

The growing international visitor structure was remarkable: In addition to guests from the DACH market, there were numerous trade visitors from the Czech Republic, Slovakia, Poland and other European countries as well as the United Kingdom, among others.

Describes the clear tenor of the order fair Aline Müller-Schade, Managing Partner aptly:”Exhibitors and visitors to Supreme Body & Beach are more than in agreement: More brands are present in Munich than in comparable formats, such as in Paris. The offer is comprehensive, coherent and complete. I am particularly pleased that other manufacturers are interested in positioning themselves specifically in the 'wholesale business' with us in the future. ”

In this context, the WACOAL Europe fashion show was extremely well received and rated. The desire for fashion shows on the areas of Supreme Body & Beach shows the need for information, the desire of retailers to see the collections 'live on stage' in Munich. ‍

Aline Müller-Schade:”Due to local demand, we can very well imagine expanding the “fashion show” offer to two or even three days as early as summer.”

On my own behalf:‍

With immediate effect, takes over Jessica Totaro the project management of Supreme Body & Beach as well as the Supreme Kids. She has worked in various positions in the company for ten years and was already trained in her new tasks by Aline Müller-Schade this season.

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The upcoming Supreme Body & Beach In summer, there is from July 20-22, 2025 takes place in Munich.

(subject to change)

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