THE MOST IMPORTANT PLATFORM FOR LINGERIE, UNDERWEAR AND SWIMWEAR IS ONCE AGAIN PROVIDING STRONG IMPETUS

Die Supreme Body & Beach confirms its status as the most important platform for underwear, lingerie and swimwear. Strong frequency, new impulses, creative brand presentation and intensive discussions make it clear: For many, this trade fair is not just an order date, but a genuine industry experience with relevance and appeal beyond the DACH borders.

From July 20 to 22, 2025 It proved Supreme Body & Beach at MTC world of fashion/House 1 in Munich once again as the heart of the industry. From the outset, the entire area was extremely busy, with high frequency, lively ordering and high energy throughout all days of the event.

Retailers of various formats, agencies and brand managers unanimously praised the platform as the most important ordering and communication platform not only in the DACH region, but increasingly also at European level. ”Supreme Body & Beach is the indispensable tool for us to present collections in a contemporary way and to set new impulses“, was heard several times.

IMPULSES FOR A DYNAMIC INDUSTRY

The high quality of visitors was reflected not only in targeted order processes, but also in a specific interest in market change. Many exhibitors would like individual retailers to make even more use of the opportunity to discover new labels and further develop their own product range presence. Because anyone who wants to position themselves in a future-oriented manner cannot rely exclusively on long-standing partnerships, but must reinvent their portfolio every time.

PERFORMANCE, ENCOUNTER & EMOTION

The flash mobs, which take place several times a day, were newly introduced and received extremely positively: Female and male models created visibility, atmosphere and interaction with spontaneous choreographies in the middle of the area. Brands such as Passionata, Lise Charmel, Flavia Valentini, Armani, Carl Ross, Brakini, and Denario agency used this new format to present themselves creatively and in a contemporary way.

Another highlight was that Supreme Body & Beach Get-together on Monday evening, which is appreciated as a fixed industry meeting. Manufacturers, agencies and retailers took the opportunity to exchange ideas and deepen contacts in a relaxed atmosphere.

CROSS-SELLING AS A TOPIC OF THE FUTURE

A topic that is becoming increasingly relevant: The interaction between laundry and DOB. Cross-selling potential, such as between transparent clothing and matching lingerie (lingerie/dessus) or between transparent linen fashion and skin-colored underwear, offer a lot of potential for new space and consulting concepts for DOB and laundry retailers. A growth engine — a tender little plant that needs to be considered.

As Sabine Spieler (Creative Advisor & Fashion Journalist) recently explained about Supreme Women&Men in Düsseldorf: Anyone selling the 'new' airy and transparent linen pants should also think about the right underwear.

Die Supreme Body & Beach has also shown that future sales potential can also be increasingly tapped in the lounge and leisurewear sectors.

WHOLESALE & NEWCOMERS AT A GLANCE

Die Supreme Body & Beach is open to movement: More and more industrial partners are rediscovering wholesale for themselves. “One thing is certain: Brick-and-mortar retailers and wholesalers benefit when the borders between the channels become more fluid. There is no need for black and white thinking. Quite the opposite! It is precisely the variety of routes that strengthens retailers and brings real added value to end consumers.”, so Aline Müller-Schade, Managing Director of The Supreme Group

Particularly pleasing: International and national brands that are already firmly established in other markets are also discovering the Supreme Body & Beach as a gateway to the DACH market. ”We are pleased that manufacturers from all over the world are specifically heading to the B&B to show their collections. They receive full support from us, such as labels that are new to the market. However, it is important for anyone who wants to reposition themselves in the market: to analyse the DACH market in detail in advance, to carry out so-called field research and to define clear goals. “, professed Aline Müller-Schade continue.

The upcoming Supreme Body & Beach takes place from February 01—03, 2026 takes place in Munich. (Subject to change).

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THE SUPREME GROUP CONTACT

www.thesupremegroup.de

MIRJAM DIETZ

Business Development & Communications

ON +49 (0) 173 57 56 777

md@thesupremegroup.de

www.thesupremegroup.de

KATHARINA BUNTROCK

PR & Marketing I Project Assistant

T: 49 (0) 89 420 44 79 - 19

ADDRESS: +49 (0) 172 85 99 309

kb@thesupremegroup.de

THE SUPREME GROUP — The company

The Supreme Group was founded in Munich in June 2007. Starting out with two order platforms, the family-run company is now responsible for nine trading platforms, international brands and agencies. The portfolio includes Supreme Women&Men in Düsseldorf and Munich and exclusively in Munich the Supreme Kids, Supreme Celebration and Supreme Body & Beach.

At KWS, Kaiserswerther Strasse 117 - 119, Düsseldorf and MTC world of fashion, House 1, Munich, The Supreme Group offers light-flooded locations, rooms with high-quality and luxurious showroom concepts, and successful presentation options.

Both locations are also available for temporary rental — as temporary showrooms for fashion providers and as exhibition, conference or event space for organizers and service providers.

As a future-oriented family business, environmental orientation and social responsibility have been a matter of course for The Supreme Group since its founding — from the conversion to LED lights in both locations to regular support for children's institutions.